In a significant development for India’s rapidly evolving dairy and beverage industry, Messe Muenchen India and the Indian Dairy Association (West Zone) have entered into a strategic partnership, with IDA (West Zone) joining drinktec India 2026 as the Strategic Association Partner.
The partnership marks an important step towards strengthening collaboration between the exhibition industry and India’s organised dairy sector. It is expected to create greater opportunities for industry professionals, technology providers, manufacturers and policymakers to connect, exchange knowledge and explore emerging solutions across the dairy, beverage and liquid food ecosystem.
Scheduled from October 28–30, 2026, at the Bombay Exhibition Centre in Mumbai, drinktec India is positioned as an international trade platform for the beverage, dairy and liquid food industries. The event is expected to bring together businesses and technology companies showcasing solutions spanning processing, packaging, filling, automation and other critical areas of production.
The association with IDA (West Zone) adds an important industry dimension to the exhibition. As India’s dairy sector continues to modernise, the need for advanced processing technologies, efficient production systems, sustainable practices and improved value chains is becoming increasingly important. Industry platforms that facilitate direct engagement between technology providers and sector stakeholders can play a crucial role in supporting this transformation.
From an industry perspective, the partnership also reflects a broader shift in the exhibition landscape, where trade shows are increasingly working with recognised associations to deliver more specialised knowledge and stronger sector participation. Strategic association partnerships can help exhibitions move beyond product showcasing and become platforms for dialogue, business networking and industry development.
The collaboration between Messe Muenchen India and IDA (West Zone) therefore comes at an opportune time. With drinktec India 2026 bringing together global technology expertise and India’s expanding dairy and beverage ecosystem, the partnership could help create meaningful conversations around innovation, efficiency and the future of the industry.